Sanders to top PR role at British Lung Foundation

The British Lung Foundation has hired Darren Sanders as publications and communications manager as it attempts to raise awareness and funds in the battle against lung disease.

The British Lung Foundation has hired Darren Sanders as

publications and communications manager as it attempts to raise

awareness and funds in the battle against lung disease.



Sanders, who joins from the charity Eye Care Information Service where

he was communications manager, is responsible for overseeing all PR

strategy and the production of in-house publications. He will also

oversee the foundation’s internet sitek and manage its relationship with

retained agency Munro and Forster.



He will also help to co-ordinate ’Breathe Easy’ week next May which

involves a series of events to draw attention to the problem of lung

diseases.



Sanders replaces Julie Davis, who left earlier this year and he reports

to chief executive Bengie Walden.



The charity’s PR effort will focus on raising public donations as well

as raising general awareness: ’Eight million people have lung conditions

but only two per cent of scientific research budgets are devoted to the

problem,’ said Sanders.



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