From prweek.com/uk: From our bloggers

FACEBOOK GETS RADICAL

Paul Armstrong, 16 May

Ignoring the furore of press coverage recently, you've got to hand it to Facebook. They're doing something different. Radically different. They're aggressively pushing boundaries (rightly or wrongly) and being bold in a somewhat stale/crowded market. Just looking at all the data visualisations to see the scale of what is being talked about is enough to give you nightmares. What they know about you or (as I like to think) what we have told them about us is staggering. But there's more to it than simple information gathering ...

BETTER PM BRANDING

Ged Carroll, 12 May

What can brands learn from the Cameron/Clegg administration? Keep your online brand consistent. One of the first things that the new administration has done is to arrange a consistent user name across Twitter, Flickr and YouTube that better fitted in with the brand of the government/prime minister website ...

PROS CAN TARGET ONLINE TV

Matt Bourn, 12 May

News is breaking of Trinny and Susannah's decision to release their new TV show online at iVillage UK, which is an interesting new development for this established online content-driven women's community. At the core of this story is evidence of the increasing number of ways content can be delivered to an audience ...

For PROs, it is opening up new avenues for pitching into and engaging with audiences around talent and content ...

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