Twinn takes charge of public affairs at ISBA

The Incorporated Society of British Advertisers (ISBA), which represents 300 advertisers including McDonald’s and Procter and Gamble, has appointed former Conservative MP Ian Twinn as its first public affairs director.

The Incorporated Society of British Advertisers (ISBA), which

represents 300 advertisers including McDonald’s and Procter and Gamble,

has appointed former Conservative MP Ian Twinn as its first public

affairs director.



Twinn started his job this week and will be in charge of promoting

ISBA’s objectives among opinion-formers in Westminster and Brussels. His

reponsibilities include lobbying and media relations.



ISBA’s public affairs function was previously handled by its director

general, John Hooper, who Twinn will report to. He will work with

recently appointed PR and information executive, Julie McGuckian.



One of ISBA’s main objectives is to maintain the self-regulation of

advertising.



The society will lobby against regulations by the European Commission

limiting advertising to children. The regulations are expected to be

proposed once Sweden assumes the Commission presidency next year.



Twinn was the MP for Edmonton for 14 years until he lost his seat at the

general election in May last year. Since leaving Parliament, Twinn has

worked as a freelance political consultant.



He said: ’I hope the experience I bring to ISBA will enable the

organisation to promote and protect the freedom of commercial

communications into the next century.’



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