Online election campaigning influenced 40 per cent of voters, survey finds

Around 40 per cent of the British voting public said their voting intentions were influenced by online political campaigning, a recent survey has found.

Online influence: battle for Downing Street
Online influence: battle for Downing Street

Digital channels including Facebook, blogs and political websites had the greatest impact on traditionally apathetic young voters aged 18 to 24. Almost a third said online content had significantly influenced their voting decision.

Despite the hype around Twitter's potential influence in the run up to the election, only five per cent of UK voters claim to have read any political content on the site.

Among voters aged 18 to 24, Facebook was far more influential, with over a third (36 per cent) reading political information from the site compared with only 13 per cent on Twitter.

Diffusion MD Daljit Bhurji said: 'This was not the "digital election" some had predicted but it certainly was a digital election, with online campaigning making an impact with the majority of the public.

'Whether in five years or in five months, the next general election is likely to see an even greater proportion of campaign war chests invested in online channels.'

YouGov surveyed 2,300 people on behalf of digital PR agency Diffusion.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.