Mayer hires PR help for Al Fayed court hearings

Harrods public affairs director Laurie Mayer has retained Pat Lay, a freelance PR consultant and former business editor of the Sunday Express, to handle PR for Mohamed Al Fayed during his court case this week with Tiny Rowland’s widow.

Harrods public affairs director Laurie Mayer has retained Pat Lay,

a freelance PR consultant and former business editor of the Sunday

Express, to handle PR for Mohamed Al Fayed during his court case this

week with Tiny Rowland’s widow.



Josie Rowland is pursuing Al Fayed over allegations that the Harrods

boss stole from his old enemy Rowland’s safety deposit box.



This month Mayer has approached at least three PR agencies, Luther

Pendragon, Cardew and Co and Ludgate, for help with media relations and

PR strategy while the case is in court. All turned him down because of

conflicts of interest.



Lay is attending the hearings in the High Court and is handling media

enquiries on the spot. The hearings began on Tuesday and are likely to

last two to three weeks.



Al Fayed denies authorising the break-in to Rowland’s Harrods safety

deposit box three years ago. Josie Rowland is continuing the damages

action launched by her husband, who died this summer.



Mayer joined Harrods in May. He oversees an in-house team of 30 and

handles PR for the store and Al Fayed.



Leader, p9.



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