Citigate Dewe Rogerson loses four senior staff

Newly-merged agency Citigate Dewe Rogerson is losing four senior members of staff from the Dewe Rogerson side of the business.

Newly-merged agency Citigate Dewe Rogerson is losing four senior

members of staff from the Dewe Rogerson side of the business.



Two associate directors working on Dewe Rogerson’s international

business, Irene Cervellera and Peter Clayton, are leaving. Cervellera is

joining Italian firm Parmalat as head of investor relations later this

year. Clayton joined design agency Imagination as a director earlier

this month.



Also leaving the agency are Richard Buck, Dewe Rogerson’s head of

research and planning and manager Asli Guvan. Buck is joining Charles

Barker BSMG early next year to head up its research team after ten years

at Dewe Rogerson.



Guvan is joining investment trust company BT Alex Brown next week in a

sales and marketing capacity after five years with the agency.



Citigate Dewe Rogerson deputy chairman Cary Martin said the departures

of the four were not directly linked to the merger: ’They all have

different reasons. It’s natural that people move on.’



- Simon Brocklebank-Fowler, who left his post as chief executive of

Citigate Communications last month (PR Week, 11 Sept), is to launch his

own consultancy.



He is still on gardening leave from Citigate, and denied that he had

already established an actively trading agency. He refused to confirm

that he had settled on a name, but he is believed to favour Quebit.



Analysis, p7.



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