Magic Circle calls in Borkowski to launch new HQ

The Magic Circle has appointed Mark Borkowski Press and PR to rejuvenate its image and run the launch PR for its new London headquarters.

The Magic Circle has appointed Mark Borkowski Press and PR to

rejuvenate its image and run the launch PR for its new London

headquarters.



Mark Borkowski has been briefed to correct public perceptions of the

Magic Circle, as a club of older men which excludes women.



The Circle now boasts a membership totalling 1,400 magicians, including

high profile characters such as Ali Bongo, and hundreds of young and

female members.



The organisation has come under attack for the rising cost of its

lottery-funded new headquarters, which was originally set at pounds 1.3

million but has risen to pounds 2 million.



The National Lottery paid pounds 475,000 towards the building, which

contains a library, a 140-seat theatre and a conference hall.



The Arts Council also contributed to the cost of the new

headquarters.



The consumer and trade account was awarded without a competitive pitch

this week and work starts on Monday. Previously, PR for the organisation

was handled in-house.



Mark Borkowski PR will work on a project basis for the first four months

and will be called in to work on an ad hoc basis in the future.



The Magic Circle is headed by President Michael Bailey, who oversees a

team of officers and leads a council of 14. Its PR is handled in-house

by press officer and magician Jack Delvin.



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