Pinochet hires Robertson to turn media tide

Former Chilean dictator General Pinochet has appointed Jonathan Aitken’s former PR adviser, Patrick Robertson to help to manage media coverage of his detention in London.

Former Chilean dictator General Pinochet has appointed Jonathan

Aitken’s former PR adviser, Patrick Robertson to help to manage media

coverage of his detention in London.



Robertson was brought in on 27 October in an attempt to persuade the UK

press that Pinochet’s arrest is politically motivated.



Pinochet, on his sickbed at the London Clinic, is under arrest awaiting

extradition to Spain, which wants to try him for alleged crimes against

Spanish citizens. As PR Week went to press the High Court was due to

rule on whether the Spanish request for extradition was lawful. The Lord

Chief Justice could decide that Pinochet is free to fly home to

Chile.



Robertson said: ’I’m trying to communicate issues to the media and show,

whatever the rights and wrongs in Chile, the issue is the hypocrisy and

humbug of the Government. It pretends to the world that Pinochet is a

brutal dictator and then says that it is not an issue they can get

involved in.’



Robertson runs his own PR consultancy called Robertson and Associates

and in addition to advising Jonathan Aitken during his time at the

treasury was a personal PR adviser to Sir James Goldsmith when his

Referendum Party fought the last election.



Before setting up his own consultancy, Robertson was a founder of

Taskforce Communications which was started with Tory MP Gerald Howarth

and Lord Parkinson in 1992.



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