BORDER LINES: BRUSSELS - Attitudes handed Ariel tablet brief

Procter and Gamble has hired Attitudes Public Relations to handle next year’s launch of its new Ariel washing detergent tablets. Work started last week on the consumer account, which was won without a pitch. The agency will provide media relations and stage consumer and scientific events around the new product.

Procter and Gamble has hired Attitudes Public Relations to handle

next year’s launch of its new Ariel washing detergent tablets. Work

started last week on the consumer account, which was won without a

pitch. The agency will provide media relations and stage consumer and

scientific events around the new product.



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