Shire Hall selects international MD

Shire Hall International, the 14-strong London based international campaigns arm of Shire Hall Group, promoted Lois Hall to managing director this week.

Shire Hall International, the 14-strong London based international

campaigns arm of Shire Hall Group, promoted Lois Hall to managing

director this week.



She replaces Smita Desai, who has left to join Medical Action

Communications, the UK’s largest specialist healthcare PR agency, as a

director.



Hall, a former clinical pharmacist and medical journalist, joined Shire

Hall Group in 1992 as an account manager.



In 1997, she moved on secondment to the company’s medical education

company 4D and then became director of operations for Shire Hall

International in 1998.



Shire Hall International mounts PR operations in conjunction with a

network of independent agencies around the world. Clients include Zeneca

Pharmaceuticals and Glaxo Wellcome.



Hall’s task is to build Shire Hall International’s reputation,

communicate the division’s needs to the board, promote the company’s use

of technology and develop new business.



’I aim to increase the team to 18, maintain the company’s growth and

differentiate us from competitors,’ she said.



The division was launched as a separate company within the group in

January 1998 and in its first year of trading achieved a turnover in

excess of pounds 1.6 million. The Shire Hall Group is the UK’s second

largest healthcare PR agency, with around 70 staff.



Desai is to become director, strategic business development, at Medical

Action next week. Her brief is to develop the 90-strong agency’s

business and expand the reach of the agency’s global communications

offering. She will report to managing director Gary Hobbs.



Medical Action currently has 100 staff in the UK and 20 in the US.



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