Pura Foods, which is seeking a High Court injunction against oil
giant Shell, last week appointed Ludgate to handle its media relations
for the case.
Shell recently launched a new diesel oil in the UK called Pura. Pura
Foods, which makes edible food oil, wants to stop the oil giant using
the name. Pura Foods issued a writ against Shell for trademark
infringement last week.
Ludgate’s litigation PR team will handle Pura’s media relations,
promoting the company’s stance in the run-up to and during the court
case this autumn.
Shell’s PR for the case is being handled in-house.
Ludgate public affairs managing director Stephen Lock, who is leading
the account, said: ’This is an interesting case because it genuinely
tests an area of trademark law which hasn’t been challenged before.’
Lock will report to Pura Foods managing director Jim Weir and work
closely with the firm’s lawyers, Eversheds. Ludgate won the account
without a pitch, having been recommended by Eversheds.