Ludgate assists Pura in its court battle with Shell

Pura Foods, which is seeking a High Court injunction against oil giant Shell, last week appointed Ludgate to handle its media relations for the case.

Pura Foods, which is seeking a High Court injunction against oil

giant Shell, last week appointed Ludgate to handle its media relations

for the case.



Shell recently launched a new diesel oil in the UK called Pura. Pura

Foods, which makes edible food oil, wants to stop the oil giant using

the name. Pura Foods issued a writ against Shell for trademark

infringement last week.



Ludgate’s litigation PR team will handle Pura’s media relations,

promoting the company’s stance in the run-up to and during the court

case this autumn.



Shell’s PR for the case is being handled in-house.



Ludgate public affairs managing director Stephen Lock, who is leading

the account, said: ’This is an interesting case because it genuinely

tests an area of trademark law which hasn’t been challenged before.’



Lock will report to Pura Foods managing director Jim Weir and work

closely with the firm’s lawyers, Eversheds. Ludgate won the account

without a pitch, having been recommended by Eversheds.



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