Nickelodeon UK hands Wright top press role

Nickelodeon UK, the top cable and satellite channel for kids, has hired Charlotte Wright in the new role of press and public affairs head.

Nickelodeon UK, the top cable and satellite channel for kids, has

hired Charlotte Wright in the new role of press and public affairs

head.



Wright’s position has been created to cope with growing legislative

pressures over advertising to children.



A former Labour Party press officer, she joins in May from independent

TV producer’s trade body Pact, where she worked for two years as policy

adviser.



Wright will lead a team of three, reporting to Nickelodeon UK managing

director Janie Grace, who has herself been handling public affairs to

date.



She will be responsible for press and PR and the management of the

channel’s relationship with key UK audiences such as child advocates,

legislators, opinion formers and the media.



One regulatory issue the channel faces is a threat from Sweden, which,

holding the EU presidency from January 2001, will propose measures to

ban advertising to those under the age of 21 across Europe.



Grace said: ’She will bring a wealth of experience to this role, which I

believe will be fundamental in keeping Nickelodeon at the forefront of

kids’ television.



Nickelodeon UK is a joint venture between BSkyB and MTV. The channel

does not use any outside agencies in the UK and has no plans to bring in

an external consultancy.



Nickelodeon is the most watched children’s channel in the UK, according

to independent ratings analysts BARB/AGB.



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