Bulletin devises new R&E tool to cover global TV

In the battle to better monitor the success of PR on television, Bulletin International has created a global research and evaluation tool.

In the battle to better monitor the success of PR on television,

Bulletin International has created a global research and evaluation

tool.



A dedicated unit of six people has developed a market intelligence and

worldwide evaluation tool to help understand how messages broadcast on

television are received by audiences in different countries and

cultures.



BEST (Broadcast Evaluation System and Targeting) comprises six modules

covering initial planning, content analysis through to impact

evaluation.



’In analysing content we measure the amount of supplied footage used per

country and analyse how different countries pick up on the same

message.



A global message can be interpreted in many different ways - our

research found that in Germany and the UK TV is the most believed

medium,’ said Vivek Chaudhri, who heads the unit.



The findings of the Bulletin unit are relayed to agencies in marketing

terminology to give PR departments a clear idea of where their money is

being spent and the amount of coverage they receive.



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