FTSE International, the stock market index provider, has hired
Countrywide Porter Novelli to handle its PR.
The agency’s UK office will co-ordinate a European campaign which will
use Porter Novelli offices in France and Germany.
FTSE International wants to promote its brand in anticipation of changes
to European stock markets. The introduction of the euro will precipitate
a restructuring of European stock rankings as a pan-European stock
exchange is due to be launched in five to ten years.
Work started this week on the six-figure business-to-business account,
which was won after a three-way pitch against Lexis PR and Lansons
Incumbent agency Ludgate Communications did not repitch.
Countrywide has been briefed to communicate FTSE International’s
credentials to a wider audience to make it the recognised index in
Europe. It will promote the FTSE indices to political and financial
institutions as well as to key financial players, including traders,
analysts and fund managers.