FTSE hires Countrywide to increase European appeal

FTSE International, the stock market index provider, has hired Countrywide Porter Novelli to handle its PR.

FTSE International, the stock market index provider, has hired

Countrywide Porter Novelli to handle its PR.



The agency’s UK office will co-ordinate a European campaign which will

use Porter Novelli offices in France and Germany.



FTSE International wants to promote its brand in anticipation of changes

to European stock markets. The introduction of the euro will precipitate

a restructuring of European stock rankings as a pan-European stock

exchange is due to be launched in five to ten years.



Work started this week on the six-figure business-to-business account,

which was won after a three-way pitch against Lexis PR and Lansons

Communications.



Incumbent agency Ludgate Communications did not repitch.



Countrywide has been briefed to communicate FTSE International’s

credentials to a wider audience to make it the recognised index in

Europe. It will promote the FTSE indices to political and financial

institutions as well as to key financial players, including traders,

analysts and fund managers.



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