Robert Gordon Clark, deputy chief executive of business campaign
group London First, is leaving to set up his own corporate
communications and public affairs agency focusing on London issues.
The London Communications Agency begins life on 1 August with the London
First Group as its first client.
The group comprises London First, which promotes the interests of its
300 member companies, and the London First Centre, which promotes the
city to outside investors.
He will advise London First on its political positioning in light of the
new assembly, and on marketing London overseas.
London First has no incumbent agency, although the group retained GCI to
help lure outside investors between 1994 and 1996.
The agency will initially have two staff. In addition, Gordon Clark has
found 20 associates, from international PR agencies to photographers,
who are prepared to work with him should the need arise.
’I believe the market in London is ready for a communications agency
which focuses on the regional agenda for the capital,’ said Gordon
He hopes to advise regional and national companies on how London’s new
authority will affect their business, to handle PR for property clients
and to advise public bodies in London on communicating changes.
He has not decided yet whether to seek to advise candidates in the
London mayoral elections, although he has in the past advised London
Arts Board chairman and potential candidate Trevor Phillips.
Gordon Clark joined London First in 1993 as communications head. He had
previously worked at the London Arts Board, which he helped launch in