London First CEO sets up City consultancy

Robert Gordon Clark, deputy chief executive of business campaign group London First, is leaving to set up his own corporate communications and public affairs agency focusing on London issues.

Robert Gordon Clark, deputy chief executive of business campaign

group London First, is leaving to set up his own corporate

communications and public affairs agency focusing on London issues.



The London Communications Agency begins life on 1 August with the London

First Group as its first client.



The group comprises London First, which promotes the interests of its

300 member companies, and the London First Centre, which promotes the

city to outside investors.



He will advise London First on its political positioning in light of the

new assembly, and on marketing London overseas.



London First has no incumbent agency, although the group retained GCI to

help lure outside investors between 1994 and 1996.



The agency will initially have two staff. In addition, Gordon Clark has

found 20 associates, from international PR agencies to photographers,

who are prepared to work with him should the need arise.



’I believe the market in London is ready for a communications agency

which focuses on the regional agenda for the capital,’ said Gordon

Clark.



He hopes to advise regional and national companies on how London’s new

authority will affect their business, to handle PR for property clients

and to advise public bodies in London on communicating changes.



He has not decided yet whether to seek to advise candidates in the

London mayoral elections, although he has in the past advised London

Arts Board chairman and potential candidate Trevor Phillips.



Gordon Clark joined London First in 1993 as communications head. He had

previously worked at the London Arts Board, which he helped launch in

1991.



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