STOP PRESS: Experience tops reputation-making table

Customers’ experience of a company’s products and services is the most important factor in shaping a company’s reputation, according to a study carried out by Burson-Marsteller. The second most powerful factor among consumers is word of mouth, while among business audiences, it is print media.

Customers’ experience of a company’s products and services is the

most important factor in shaping a company’s reputation, according to a

study carried out by Burson-Marsteller. The second most powerful factor

among consumers is word of mouth, while among business audiences, it is

print media.



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