Top 150 reveals rises in income, clients and staff

This year’s Top 150 league table of PR consultancies reveals a thriving industry, with overall fee income up 17 per cent on 1997 to pounds 436 million.

This year’s Top 150 league table of PR consultancies reveals a

thriving industry, with overall fee income up 17 per cent on 1997 to

pounds 436 million.



This is well above the five per cent rise last year, and is more in line

with the 21 per cent increase shown in the 1996 league table.



The top end of the table shows the effects of a year of consolidation

and acquisition. Shandwick is still in pole position, but this year is

listed under International Public Relations along with new sister

company Weber. The PR giant made fee income growth of two per cent to

pounds 36.6 million.



Bell Pottinger retains its position in second place with fee income of

pounds 30 million, an increase of 27 per cent. The combined power of

merged agencies Citigate and Dewe Rogerson produced a fee income of

pounds 26.5 million, knocking Hill and Knowlton down a place in the

league.



The moves at the top meant the combined income of the top ten companies

was more than pounds 189 million, representing 43 per cent of the income

of the Top 150. The fastest growing company was youth specialist

Beatwax, whose fee income grew by a staggering 155 per cent on 1997. The

number of clients in the top 150 went up ten per cent to 5,239, and

staff levels rose by 14 per cent to 6,634 employees overall.



Leader, p9 and supplement.



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