European scientists working on projects including GM crops were
trained to handle media relations and field questions from opposition
groups last week as part of a project paid for by the European
DGXII, the directorate responsible for research, paid TV production
company Goldwyn Associates to run the three-day workshops.
The company’s brief was to train the scientists to communicate without
jargon, focusing on content and style. Participants learnt how to target
four audiences: chief executives, public authorities, journalists and
members of the public.
The trainees included directors of GM laboratories, the director of a
new UK Biotech Company and project leaders from multi-lab research
The EC is paying for the training in a bid to stop science developments
which it has paid for being bought and commercialised by US and Japanese
It wants its scientists to be able to communicate better their
developments and sell them to European firms or public authorities.