GM scientists get training to help deal with media

European scientists working on projects including GM crops were trained to handle media relations and field questions from opposition groups last week as part of a project paid for by the European Commission.

European scientists working on projects including GM crops were

trained to handle media relations and field questions from opposition

groups last week as part of a project paid for by the European

Commission.



DGXII, the directorate responsible for research, paid TV production

company Goldwyn Associates to run the three-day workshops.



The company’s brief was to train the scientists to communicate without

jargon, focusing on content and style. Participants learnt how to target

four audiences: chief executives, public authorities, journalists and

members of the public.



The trainees included directors of GM laboratories, the director of a

new UK Biotech Company and project leaders from multi-lab research

programmes.



The EC is paying for the training in a bid to stop science developments

which it has paid for being bought and commercialised by US and Japanese

investors.



It wants its scientists to be able to communicate better their

developments and sell them to European firms or public authorities.



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