Diary: Gay’s pride refuse to fight tooth and claw over semantics

It will be interesting to see how the team which recently walked out of Ludgate Communications fare when they set up on their own.

It will be interesting to see how the team which recently walked

out of Ludgate Communications fare when they set up on their own.



Gay Collins, Andrew Nicolls, Shona Prendergast and Louise Hatch, remain

tight-lipped over a possible name for their new venture. Collins says:

’We’ve got a name in mind but haven’t registered it yet. We have to be

careful at the moment as we’re still in negotiations with Ludgate and

want things to be amicable.’



Collins and her colleagues may be reticent over a name for the agency

but one head of a rival City agency knows of one under consideration:

’They’re calling themselves Penrose. ’Pen’ as in the power of the pen,

and ’Rose’ as in rose-tinted glasses.’



Apparently Ludgate has an alternative name for the breakaway gang. Its

newsletter refers to them as Gay and Co. But Ludgate is talking tougher

on impending negotiations with Gay’s gang. Chief executive Robin Hepburn

says: ’They may be surprised by our lack of willingness to negotiate

over them taking clients.’



Looks like it won’t be a case of Gay abandon then.



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