Irish Life, the largest life insurance and pension provider in
Ireland, has out-sourced its PR to Gordon Associates, a corporate and
financial agency run by its former media relations manager, Ray Gordon.
Gordon, who was Irish Life’s only internal PR adviser, quit the company
He will be acting as sole PR agent for the company, which no longer has
an in-house team. Gordon is in discussions with other potential clients
in the Irish corporate and financial sector.