INTERNATIONAL: Text and Creative Strategies get a PR stake in Bull

BENELUX: French IT giant Groupe Bull has appointed Text 100 in the Netherlands and Creative Strategies in Belgium as its first PR agencies in the Benelux region.

BENELUX: French IT giant Groupe Bull has appointed Text 100 in the

Netherlands and Creative Strategies in Belgium as its first PR agencies

in the Benelux region.



The two agencies will work on establishing the Bull brand in their

markets.



PR activity will focus on trade, business and management press.



Jan Aerts, Bull Benelux PR manager, said: ’Our objective is to increase

brand awareness and we need agencies which can be implementers, but also

true consultants on a more strategic level.’



The two agencies will kick off their PR activity in February with

programmes focusing on Bull’s four divisions. These include customer

support and systems management, millennium bug solutions and new

technology.



Groupe Bull had a turnover of around pounds 2.5 billion in 1996 and

operates in 85 countries. It provides smart cards, cash machines and

integrates networks.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.