BENELUX: French IT giant Groupe Bull has appointed Text 100 in the
Netherlands and Creative Strategies in Belgium as its first PR agencies
in the Benelux region.
The two agencies will work on establishing the Bull brand in their
PR activity will focus on trade, business and management press.
Jan Aerts, Bull Benelux PR manager, said: ’Our objective is to increase
brand awareness and we need agencies which can be implementers, but also
true consultants on a more strategic level.’
The two agencies will kick off their PR activity in February with
programmes focusing on Bull’s four divisions. These include customer
support and systems management, millennium bug solutions and new
Groupe Bull had a turnover of around pounds 2.5 billion in 1996 and
operates in 85 countries. It provides smart cards, cash machines and