INTERNATIONAL: Text and Creative Strategies get a PR stake in Bull

BENELUX: French IT giant Groupe Bull has appointed Text 100 in the Netherlands and Creative Strategies in Belgium as its first PR agencies in the Benelux region.

BENELUX: French IT giant Groupe Bull has appointed Text 100 in the

Netherlands and Creative Strategies in Belgium as its first PR agencies

in the Benelux region.



The two agencies will work on establishing the Bull brand in their

markets.



PR activity will focus on trade, business and management press.



Jan Aerts, Bull Benelux PR manager, said: ’Our objective is to increase

brand awareness and we need agencies which can be implementers, but also

true consultants on a more strategic level.’



The two agencies will kick off their PR activity in February with

programmes focusing on Bull’s four divisions. These include customer

support and systems management, millennium bug solutions and new

technology.



Groupe Bull had a turnover of around pounds 2.5 billion in 1996 and

operates in 85 countries. It provides smart cards, cash machines and

integrates networks.



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