H&K to forecast PR strategy for the Met Office

Hill and Knowlton has won a four-way pitch to head up PR for weather forecaster the Met Office, beating incumbent agency Murray and Co, which had held the account for ten years.

Hill and Knowlton has won a four-way pitch to head up PR for

weather forecaster the Met Office, beating incumbent agency Murray and

Co, which had held the account for ten years.



Lexis and Javelin also pitched for the one-year, sole agency

contract.



Alongside its public television weather forecast service, the Met Office

offers private weather forecast and consultancy services which H&K’s

team will promote to the insurance, banking and defence trade press.



H&K will also use its netcoms division to create a virtual visitors’

centre which will be exhibited around the country.



’Our business has changed in recent years and we have gone for a bigger

agency with subsidiaries in other areas of marketing and communications

which we may want to tap into,’ said Andy Yateman, senior press officer

at the Met Office.



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