STOP PRESS: MS&L rises to Entenmann’s cake challenge

The Entenmann’s Baking Company has appointed Manning Selvage and Lee for a six-month contract with a pounds 100,000 budget. MS&L will be supporting a number of product launches and the cake specialist’s centenary. Entenmann was recognised in the annual Marketing/AC Nielsen survey as the fastest growing brand in 1996 and has taken a 6 per cent market share since its 1995 arrival in the UK.

The Entenmann’s Baking Company has appointed Manning Selvage and

Lee for a six-month contract with a pounds 100,000 budget. MS&L will be

supporting a number of product launches and the cake specialist’s

centenary. Entenmann was recognised in the annual Marketing/AC Nielsen

survey as the fastest growing brand in 1996 and has taken a 6 per cent

market share since its 1995 arrival in the UK.



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