US household products giant Procter and Gamble has appointed Gary
Cunningham as its public affairs and marketing director for the UK.
He replaces corporate affairs director Dick Johnson, who took early
retirement at the end of 1997 after over 30 years at the company.
Cunningham reports directly to P&G managing director and vice-president
Paul Polman and will be based at P&G headquarters in Gosforth, near
He has worked at P&G for 15 years and was the company’s marketing
services director, handling market research, media relations, promotions
and advertising development before taking on his new role.
Cunningham will continue to oversee marketing services and will take on
the public affairs brief as an extra responsibility.
’The corporate affairs director title was created for Dick. Gary will be
doing the same job, the title is just a word change,’ said a P&G
P&G employs several agencies to support its divisional in-house PR
departments, including the Public Policy Unit for public affairs project
work in London and Brussels; Hill and Knowlton, which looks after the
company’s worldwide political monitoring; and Lowe Bell Good Relations,
which handles P&G brands Pantene, Fairy and Pampers.