New Century wins Bethlehem 2000

London PR agency New Century has picked up the international PR account for Bethlehem 2000 in its role as part of the consortium pitching to develop and promote the event.

London PR agency New Century has picked up the international PR

account for Bethlehem 2000 in its role as part of the consortium

pitching to develop and promote the event.



Live event company Caribiner and advertising agency M&C Saatchi have

also been hired for the project, which has been commissioned by the

Palestinian National Authority and is headed by Hanan Ashrawi, the

Palestinian minister for higher education.



Caribiner and M&C Saatchi are both involved in the planning for the UK

Millennium celebrations.



’The authority decided the Millennium would be an opportunity to help

build up confidence in the region,’ said David Burnside, chairman of the

New Century Group.



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