Timing of Gordon Brown's resignation branded 'impeccable' by public affairs expert

A public affairs chief has branded the timing of Gordon Brown's resignation as 'impeccable' and that it undermined negotiations between the Conservatives and Liberal Democrats.

Resignation timing 'impeccable': Gordon Brown
Resignation timing 'impeccable': Gordon Brown

Weber Shandwick chairman of corporate communications and public affairs Jon McLeod said: ‘As nuclear buttons go, it was a cracker.'

Fleishman-Hillard head of corporate communications and issues management David Hart said Brown's decision made him ‘one of, if not the most, calculating and tribal Prime Ministers of the modern era'. He added: ‘It was a last gasp attempt to cling on to power and salvage an unlikely coalition with the Lib Dems for Labour.'

Hart said Brown's announcement had changed the nature of the negotiations and turned them into a media frenzy. ‘What were, reportedly, positive and amicable talks in private, burst into the media spotlight with public declarations of ‘final offers' from the Tories and the admission from the Lib-Dems that formal negotiations were ongoing with Labour.

‘However, the Lib Dems have very little time available (hours rather than days) to them before the media and the markets get restless. They know what is on the table from both sides. It is make your mind up time for Mr Clegg and his party.'

Meanwhile, Mandate chief executive Sacha Deshmukh said the new developments leave the Liberal Democrats in a difficult position. ‘The Lib Dems find themselves in a tricky position when it comes to the media. My advice would be that they need to steer clear of impromptu comment to the media today, but plan for a powerful high impact series of interviews this evening and tomorrow, when they make a clear case that their decision was in the interests of the country.'

McLeod denied that Brown's resignation meant that a coalition between Labour and the Lib Dems was now inevitable.

‘It doesn't change the Parliamentary arithmetic and it doesn't mean the Lib Dems are set to jump into bed with Labour. There are emnities between Labour and the Lib Dems just a venal as those between the Tories and the Lib Dems.

‘The idea of throwing the nationalists into the mix, triangulated by a Labour leadership struggle between second generation Brownites and Blairites is a triumph of optimism on Labour's part. Who knows?'

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.