HEA gives PR roster its three-year check-up

The Health Education Authority, a Government-funded health awareness body, is reviewing its eight-strong roster of PR agencies for the first time in three years.

The Health Education Authority, a Government-funded health

awareness body, is reviewing its eight-strong roster of PR agencies for

the first time in three years.



Under European law publicly funded bodies such as the Health Education

Authority are compelled to review contracts with accredited suppliers

every three years.



The current roster consists of Fleishman-Hillard, Munro and Forster

Communications, Shilland and Co, Pielle and Company, Kartupelis

Associates, Harvard Public Relations, Phipps PR and The Ark Group.



Richard Hunt, the HEA’s deputy head of press and PR, said the roster

could either stay the same size or be reduced.



Prospective agencies have to comply to a specific set of criteria, which

include three years audited accounts, a statement of annual turnover and

experience of working closely with advertising agencies. Consultancies

with tobacco companies as clients will automatically be rejected.



The Health Education Authority campaigns tackle issues ranging from

smoking to unplanned pregnancies to HIV awareness. The authority has to

compete against agencies in the private sector for Government contracts.

Around 90 per cent of its work is contracted from the Department of

Health, with small projects from the NHS executive, the European

Commission and World Health Organisation.



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