ISTANBUL: Five agencies have joined forces to set up the first
Turkish PR trade body and in a related move six agencies have launched a
media measurement company, PRNET.
The Public Relations Consultancies Institute is headed by president
Salim Kadibesegil, chief executive of Orsa marketing communications. Its
other members are Bersay PR, Kocak-Saydam PR, Capitol PR and MPR.
The institute is a member of the International Committee of Public
Relations Consultancies Association (ICO), which regroups national PR
Members of the PRCI have to meet ICO professional standards, such as
having business plans, audited accounts, a minimum income of pounds
200,000 a year, and training and development programmes.
Kadibesegil has been the driving force behind PRNET, which will provide
Turkey’s first electronic clippings service. It is owned by six PR
agencies and Strateji-MORI, a company part owned by MORI International.