INTERNATIONAL: Turkey gets first PR trade body

ISTANBUL: Five agencies have joined forces to set up the first Turkish PR trade body and in a related move six agencies have launched a media measurement company, PRNET.

ISTANBUL: Five agencies have joined forces to set up the first

Turkish PR trade body and in a related move six agencies have launched a

media measurement company, PRNET.



The Public Relations Consultancies Institute is headed by president

Salim Kadibesegil, chief executive of Orsa marketing communications. Its

other members are Bersay PR, Kocak-Saydam PR, Capitol PR and MPR.



The institute is a member of the International Committee of Public

Relations Consultancies Association (ICO), which regroups national PR

agency associations.



Members of the PRCI have to meet ICO professional standards, such as

having business plans, audited accounts, a minimum income of pounds

200,000 a year, and training and development programmes.



Kadibesegil has been the driving force behind PRNET, which will provide

Turkey’s first electronic clippings service. It is owned by six PR

agencies and Strateji-MORI, a company part owned by MORI International.



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