GCI appointed for Expanded Polystyrene PR

The Expanded Polystyrene Group, part of the British Plastics Federation, has picked GCI Group to handle a two-year account.

The Expanded Polystyrene Group, part of the British Plastics

Federation, has picked GCI Group to handle a two-year account.



The communications programme will focus on raising the profile of

expanded polystyrene as packaging to trade and business-to-business

audiences.



GCI won the account following a three-way pitch. Founded in 1991, the

EPS Group represents the interests of 16 raw material manufacturers, 13

converters and six members of a specialist recycling division.



The EPS Group has previously concentrated on its recycling and

environmental credentials. It now wants to build on that to promote the

versatility and durability of expanded polystyrene.



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