One of the world’s best-known toy brands, Meccano, has appointed
Consolidated Communications as lead agency on an international PR push
to modernise its image.
The campaign centres on Meccano’s centenary in the year 2000. Although
it has been owned by French businessman Dominique Duvauchelle since
1989, the construction toy was invented by UK train set pioneer Frank
Consolidated will co-ordinate agencies in Europe, the US and
Meccano’s French agency is Nucleus, its German PR is handled in-house
and elsewhere agencies are retained by local distributors. The budget
has not yet been fixed.
Until the end of last year, Short and Partners handled Meccano’s public
relations in the UK and the agency was one of five Consolidated beat to
’Meccano has a great heritage - everybody remembers having some when
they were young,’ said Ellie Smedley, account director at
A survey by Mintel shows sales of construction toys have dropped by 17
per cent since 1992. The main reason is cited as the lack of electronic
content in construction toys.