MEDIA: What the Papers say; Sun risk survey finds its message dimmed

Skin cancer caused 2,000 deaths in the UK in 1994, CJD 47. Yet with the media overwhelming the populace about the potential dangers of eating beef, the Health Education Authority’s message that we are all in danger from the sun’s rays was somewhat dissipated.

Skin cancer caused 2,000 deaths in the UK in 1994, CJD 47. Yet with the

media overwhelming the populace about the potential dangers of eating

beef, the Health Education Authority’s message that we are all in danger

from the sun’s rays was somewhat dissipated.



Most nationals provided some coverage for the HEA survey on Sun

Protection Factor labelling on sun creams. Notable exceptions were the

Sun, Daily Star and the Independent. Both the Daily Mail and Daily

Express, explained protection measures. But the Guardian and the Daily

Mirror ignored the advice of the HEA’s Sun Know How Campaign.



The Cosmetic, Toiletries and Perfumery Association, failed to illuminate

the argument beyond replying that it was confident consumers had a

‘basic knowledge’ of SPF numbers. But with nearly half the survey’s

respondents finding labels ‘too technical and confusing’, there is a

chance for manufacturers to gain HEA Brownie points as summer

approaches.



Evaluation and analysis by Carma International.

Cuttings supplied by Standard Press Analysts.



‘What the Papers Say’ can also be found at : http://www.carma.com/carma.



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