NEWS: PR EUROPE

MADRID: L&C becomes a Johnson’s baby

MADRID: L&C becomes a Johnson’s baby



Toiletries to pharmaceuticals giant Johnson and Johnson has appointed JA

Llorente y O Cuenca to handle PR for its consumer division - the first

time the company has retained an agency in Spain. Llorente and Cuenca’s

brief includes strategic advice, running a press office and advising on

internal communications. There was no competitive pitch. Llorente y

Cuenca has also landed the PR account for Spain’s leading design agency

Vierka, following a competitive pitch which included Burson-Marsteller.

Fees for the two accounts total Pta17 million (pounds 90,000).



ATHENS: Publicom/H&K strikes gold



Canadian mining firm TVX has taken on Publicom/Hill and Knowlton to

manage a media information and political lobbying campaign. The company

recently acquired a contract from the Greek government to mine gold and

silver in the northern province of Halkidiki and is keen to promote the

economic benefits and environmental safety of its mining plans. Earlier

this month TVX called on Action (Hellas) to liaise with the local

community in Halkidiki.



STOCKHOLM: Rikta joins the Marine Corps



Rikta Kommunikation has beaten off competition from nine other agencies

to land a contract with the the Swedish Marine Corps. The agency, which

is owned and managed by Peter Erikson, former corporate communications

director of freight firm ASG, is conducting a survey on how the Marine

Corps can become more successful in recruiting new personnel.



FRANKFURT: Trimedia hits the new bottle



Trimedia has been hired by glass manufacturer Gerresheimer Glas to

promote a new drinks bottle. Developed inĂ¿20conjunction with Oberland Glas

and made of light unbreakable glass, the bottle will be targeted at soft

drinks manufacturers and consumers. Trimedia chief executive Bodo

Bimboese said the agency would emphasise the recyclability as well as

the durability of the bottle. Fees are believed to be around DM150,000

(pounds 66,000).



BRUSSELS: ECPA to woo post-graduates



The Oxford-based European Centre for Public Affairs has joined forces

with the Europe Information Service, publisher of European Report, to

launch what it claims is the first post-graduate qualification for

public affairs professionals. Robin Pedler, director of ECPA and

director of studies for its new Brussels training centre, said the

launch would answer concerns among some EU institutions that there were

few guarantees of professionalism among public affairs practitioners.



STOCKHOLM: Gustin gets technical at JB



Eva Gustin, formerly editor in chief of business IT magazine Corporate

Computing, has joined Jerry Bergstrom as a senior consultant. Starting

next week and reporting to technology manager Lars Wallstrom, Gustin

will handle several hi-tech accounts, including IBM and WM Data. She

will be joined in May by Helena Liden, the communications manager for

Ericsson’s Broadband Network Systems subsidiary.



edited by John-Pierre Joyce



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