MADRID: L&C becomes a Johnson’s baby
Toiletries to pharmaceuticals giant Johnson and Johnson has appointed JA
Llorente y O Cuenca to handle PR for its consumer division - the first
time the company has retained an agency in Spain. Llorente and Cuenca’s
brief includes strategic advice, running a press office and advising on
internal communications. There was no competitive pitch. Llorente y
Cuenca has also landed the PR account for Spain’s leading design agency
Vierka, following a competitive pitch which included Burson-Marsteller.
Fees for the two accounts total Pta17 million (pounds 90,000).
ATHENS: Publicom/H&K strikes gold
Canadian mining firm TVX has taken on Publicom/Hill and Knowlton to
manage a media information and political lobbying campaign. The company
recently acquired a contract from the Greek government to mine gold and
silver in the northern province of Halkidiki and is keen to promote the
economic benefits and environmental safety of its mining plans. Earlier
this month TVX called on Action (Hellas) to liaise with the local
community in Halkidiki.
STOCKHOLM: Rikta joins the Marine Corps
Rikta Kommunikation has beaten off competition from nine other agencies
to land a contract with the the Swedish Marine Corps. The agency, which
is owned and managed by Peter Erikson, former corporate communications
director of freight firm ASG, is conducting a survey on how the Marine
Corps can become more successful in recruiting new personnel.
FRANKFURT: Trimedia hits the new bottle
Trimedia has been hired by glass manufacturer Gerresheimer Glas to
promote a new drinks bottle. Developed inÿ20conjunction with Oberland Glas
and made of light unbreakable glass, the bottle will be targeted at soft
drinks manufacturers and consumers. Trimedia chief executive Bodo
Bimboese said the agency would emphasise the recyclability as well as
the durability of the bottle. Fees are believed to be around DM150,000
BRUSSELS: ECPA to woo post-graduates
The Oxford-based European Centre for Public Affairs has joined forces
with the Europe Information Service, publisher of European Report, to
launch what it claims is the first post-graduate qualification for
public affairs professionals. Robin Pedler, director of ECPA and
director of studies for its new Brussels training centre, said the
launch would answer concerns among some EU institutions that there were
few guarantees of professionalism among public affairs practitioners.
STOCKHOLM: Gustin gets technical at JB
Eva Gustin, formerly editor in chief of business IT magazine Corporate
Computing, has joined Jerry Bergstrom as a senior consultant. Starting
next week and reporting to technology manager Lars Wallstrom, Gustin
will handle several hi-tech accounts, including IBM and WM Data. She
will be joined in May by Helena Liden, the communications manager for
Ericsson’s Broadband Network Systems subsidiary.
edited by John-Pierre Joyce