NEWS: Clarion brushes up best for SmithKline Beecham

SmithKline Beecham is centralising PR for its Aquafresh and Macleans brands in a bid to clean up in the oral hygiene market.

SmithKline Beecham is centralising PR for its Aquafresh and Macleans

brands in a bid to clean up in the oral hygiene market.



Clarion Communications beat three others including Maclean’s former PR

advisors Shilland & Company who handled Aquafresh, to win the contract,

which is estimated to carry a budget of pounds 150,000.



The PR business for SmithKline Beecham’s oral care division - the

company’s largest - includes the entire raft of toothpaste, mouthwash

and toothbrush products.



Clarion managing director Shirley Soskin said the programme will target

national newspaper beauty and health writers, women’s and men’s press

promoting individual brands as part of a ‘whole oral care system’. The

agency is also planning regional press and radio promotions.



Clarion’s contract will also involve handling launches for new products

in 1996.



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