NEWS: Agency sought to run Sainsbury’s television

Sainsbury’s is planning to hold a pitch for the contract to run its new pounds 1 million business TV network.

Sainsbury’s is planning to hold a pitch for the contract to run its new

pounds 1 million business TV network.



Launched last week, the satellite-backed ‘JS-TV’ network will transmit

news, trading information and training programmes to 110,000 Sainsbury’s

staff in 362 stores.



The UK-wide roll-out, due to be completed by the autumn, follows a ten

store pilot last November, which was aided by the Burson-Marsteller/ ITN

joint venture Corporate Television Networks.



Lisa Baitup, Sainsbury’s communication resources manager said she hoped

Sainsbury’s and CTN would enjoy a ‘productive relationship’ but

confirmed that, prior to the UK network going live, there would be a

pitch for the ongoing contract. Baitup estimated that about one-tenth

of JS-TV’s estimated pounds 1 million budget, over the next two years,

would go to the selected business TV company.



During the pilot CTN supported Sainsbury’s in-house team in such areas

as developing the network’s identity and advising on hardware

installation. The agency is continuing to assist Sainsbury’s with

preparation for the roll-out.Ultimately the company intends to extend

JS-TV beyond the supermarket network, to its Savacentre, Texas and

Homebase stores and to its American-based outlets.



CTN MD Stephen Watson said: ‘Business TV will allow an organisation like

Sainsbury’s to communicate across its population in a very immediate and

authoritative way.’



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