NEWS: Biss Lancaster launches new financial PR unit

Biss Lancaster has announced the launch of a dedicated financial PR unit, just weeks after forming offshoot agency Sandpiper.

Biss Lancaster has announced the launch of a dedicated financial PR

unit, just weeks after forming offshoot agency Sandpiper.



Biss Lancaster Financial is targeting the personal finance sector, such

as building societies and banks, and companies with a market

capitalisation of around pounds 100,000 to pounds 600,000. The unit will

be headed by board director Belinda Taylor, with the rest of the 11

strong team drawn from the main agency.



Isabel Greenwood, Biss Lancaster MD, said the agency chose to launch the

new unit now as, with financial work making up one tenth of its total

income, it had the right ‘quantum mass’.



She said the launch reflected a growing demand, from financial services

clients, for broader communications skills than were traditionally

provided by strictly financial agencies. ‘Financial organisations are

realising that reputation is everything and they are increasingly

looking for brand marketing skills,’ she said.



Greenwood said she hoped the formation of the unit, five weeks after the

launch of consumer and healthcare-based agency Sandpiper, would enable

Biss Lancaster to double its income from financial work. But she

admitted that it would not yet aim to challenge financial PR

heavyweights such as Brunswick and Dewe Rogerson.



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