Technology: Game firm's female focus

Online game company Zylom has appointed SocialMedia8 to specifically target women via social media.

Zylom, one of the major European online games firms, is popular among casual gamers. 'Our female target audience is very active in social media,' said the company's marcoms manager Hein Medema. 'Developing an international social media marketing strategy is essential to Zylom. SocialMedia8 won our pitch because its social strategy seamlessly integrated loyalty and retention with social gaming and mobile commerce.'

Zylom counts two million unique users in the UK. The business will be headed out of SocialMeda8's Amsterdam headquarters.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The NYPD's Twitter fail offers another social media lesson for organisations.

Edelman US chief Mark Hass steps down

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Former top lobbyist and H&K CEO Robert Gray passes away at 92

Robert Gray, an influential Washington, DC, lobbyist and former chairman and CEO of Hill & Knowlton, passed away last Friday. He was 92.

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.