NEWS: STOP PRESS

Laurent-Perrier on hunt for PR agency

Laurent-Perrier on hunt for PR agency



Champagne house Laurent-Perrier is understood to be trawling for a PR

agency. Independent consultant Dominic Moseley, who is responsible for

recruiting Laurent-Perrier’s first marketing manager, said: ‘I will have

to talk to the new marketing manager to decide what they want to do.’

..TX.

Citigate completes AFGL acquisition



Citigate Communications has completed its pounds 2.6 million acquisition

of the US financial advertising and PR businesses of AFGL International.

In return for an 18 per cent stake in Citigate, PR firm Torrence Group

will merge with US business Citigate Inc, while advertising agency

Albert Frank-Guenther Law joins the group as Citigate Albert Frank. In

the UK, Citigate Corporate has been hired to handle PR for July’s Chase

Corporate Challenge. The three-month project is worth pounds 30,000 in

fees.

..TX.

Kays denies agency swap rumours



Mail order giant Kays Catalogue has denied rumours that it plans to

change its agency arrangements but confirmed a shift in marketing

strategy away from sales promotion to ‘more classic PR projects’. Anne

Thomas, Kays PR manager, confirmed The Rowland Company was its retained

agency and that Kays had ‘no plans to use anyone else’ to implement the

revised PR strategy.



Countrywide takes off with Lucas



Countrywide Communications has been appointed by Lucas Aftermarket

Operations, part of global automotive and aerospace systems supplier

Lucas Industries, after a three-way pitch. Countrywide will provide

consumer and trade media relations, develop internal newsletters and

support UK marketing communication initiatives.



Charlton scores with Atkinson Courage



Tenet PR director David Charlton has left the agency after four years to

take up the same post at Atkinson Courage Communications. Charlton’s

move marks a reunion with former Rowland Company colleagues Jane

Atkinson, PR adviser to the Princess of Wales, and Robin Courage.



EPPA to advise BT in Europe once again



BT has reappointed its incumbent European public affairs agency,

European Public Policy Advisors, after a pitch which is thought to have

included Westminster Strategy, Market Access Europe, Hill & Knowlton and

GJW. EPPA has provided BT’s pan-European public affairs support since

1991.



Phonelink drops Buchanan for Ludgate



Phonelink has switched its financial PR account from Buchanan to

Ludgate. The firm, which has just announced it is seeking to raise

pounds 15 million through a placing and open share offer. Earlier this

month, Phonelink ended a two-and-a-half year

relationship with Buffalo Communications and appointed Text 100 to

promote its business information service Tel-Me (PR Week, 22 March).



Eye is on its way to Wembley Arena



Wembley Arena has hired Eye Communications to help position itself as

the UK’s premier events venue, following a five-way pitch. Eye, formed

by ex-Countrywide consultant Penny Stephens last year, will run a press

relations campaign aimed at the general public and event promoters. The

Communication Group continues to handle corporate PR for the Wembley

group, while Cohn and Wolfe works for Wembley Stadium.



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