Omnicom, the US marketing and communications giant, has bought a 20 per
cent stake in A Plus, boosting its worldwide share of the hi-tech PR
Under the deal Omnicom has bought half the shares owned by A Plus
founder and chairman John Aeberhard, who is retiring from the agency.
The remaining 80 per cent of the company has been distributed among its
four directors: Mike Copland, David Currer, Jonathan Simnett and Stan
A Plus managing director Mike Copland stressed that the deal would not
affect the agency’s independence.
‘Our main interest is that it ties us in with the technical businesses
that Omnicom has in the States,’ said Copland. ‘A large part of the
industry is coming out of the US, particularly in the software sector,
and our portfolio is dominated by US companies. So having closer links
with those companies is obviously very important for us.’
The share purchase also gives Omnicom access to A Plus’s Euro Plus
network, which includes seven agencies in Europe and PR firms in
Israel, the Middle East and South Africa.