NEWS: PR chief sought to promote local government body

The Local Government Association, the new body which will represent local authorities in England and Wales, is on the hunt for its first PR chief, a year before it officially comes into existence.Headed by Brian Briscoe, chief executive of Hertfordshire County Council, the LGA is due to start operating on 1 April 1997 and will supersede the three existing bodies: the Association of County Councils (ACC), Association of District Councils (ADC) and Association of Metropolitan Authorities (AMA).

The Local Government Association, the new body which will represent

local authorities in England and Wales, is on the hunt for its first PR

chief, a year before it officially comes into existence.Headed by Brian

Briscoe, chief executive of Hertfordshire County Council, the LGA is due

to start operating on 1 April 1997 and will supersede the three existing

bodies: the Association of County Councils (ACC), Association of

District Councils (ADC) and Association of Metropolitan Authorities

(AMA).



It will represent around 500 of the unitary and two tier county and

district councils across England and Wales formed by the Government’s

local government reforms.



Briscoe, who was appointed chief executive in January and is so far the

LGA’s only member of staff, said a communications chief was needed to

raise the profile of the association among its members and to present

the case for local government as a whole to the public, the media, the

UK government and European institutions.



‘We want to have a more vocal and unified voice for local government,’

said Briscoe. ‘It’s about people being better informed about local

government and what it does.’



He added that the post, which for the time being has been given the

working title director of communications/ public affairs, would probably

not be filled until July, although the LGA will begin the process of

recruitment next month.



It is unclear if the heads of PR at the existing bodies will put

themselves forward for the new job.



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