NHS Loto, the little-known lottery which donates 25 per cent of profits
to hospitals, is planning a profile-raising drive to cash in on the UK’s
Pascal and Company, the consortium which runs the lottery, is understood
to be on the hunt for a consumer PR agency to handle the campaign.
NHS Loto was set up in 1988 by the National Hospital Trust, a charity
formed by medical professionals to raise funds for the NHS, although
neither the NHS or Department of Health is directly connected to it.
The lottery re-launched last May with a series of high-profile publicity
stunts in a bid to contend with the National Lottery and Britain’s
biggest charity lottery, Lukcy Lotto, handled by Biss Lancaster.
Pascal and Company approached several advertising agencies at the start
of the year about a pounds 20 million ad campaign but has not yet made
an appointment and is rumoured to be facing funding difficulties. The
lottery, for which players bet by post or telephone, is aiming to raise
pounds 25m a year for hospitals.
Pascal and Company refused to comment on the recruiting process.