The weekly TalkingPoint ‘positive conversation' index saw the number of Brits having a positive conversation about the Conservative leader increase from 17 per cent last week to 21 per cent this week (+4).
While Nick Clegg remains out in front, the number of positive conversations about the Liberal Democrat leader continues to slide to 27 per cent (-3), after hitting a high after the first TV debate.
‘Bigotgate' put a dampener on Gordon Brown's previously climbing ratings, with the number of people having a positive conversation about the Labour leader fall slightly to 14 per cent (-1).
Yet ‘bigotgate' and the final TV debate may have a positive impact on turnout, with 71 per cent of Brits discussing the election in the past week (+7), meaning almost as many people discussed the election as the weather (73 per cent).
TalkingPoint is a new tool developed by Band & Brown Communications to track conversations about brands, products and people. Weekly polling of more than 2,000 people is conducted by ICM.
Band & Brown planning director Fiona Longhurst said: ‘We've seen positive conversations around brand Clegg define the chatter circulating this election. But for the first time in the campaign, the totally unanticipated buzz Clegg has generated since the first leaders' debate is no longer tracking at around double that of his rivals. These conversations will be helping the population in their deliberations before Thursday - and will undoubtedly contribute towards their ultimate voting decision.'