Zylom recruits SocialMedia8 to target female audience via social media

Online game company Zylom has appointed SocialMedia8 to specifically target women via social media.

Targeting women: Zylom
Targeting women: Zylom

Zylom, one of the major Eur­opean online games firms, is popular among casual gamers.

‘Our female target audience is very active in social media,' said the company's marcoms manager Hein Medema. ‘Dev­eloping an int­ernational soc­ial media marketing strategy is essential to Zylom. SocialMedia8 won our pitch because its social strategy seamlessly integrated loyalty and retention with social gaming and mobile commerce.'

Zylom counts two million unique users in the UK. The business will be headed out of SocialMeda8's Amsterdam headquarters.

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