Unilever public affairs brief up for tender

Anglo-Dutch consumer goods giant Unilever is seeking its first dedicated UK public affairs agency.

Anglo-Dutch consumer goods giant Unilever is seeking its first

dedicated UK public affairs agency.



The firm is in the early stages of the tender process and has not

invited agencies to pitch for the account yet. It expects to reach a

shortlist of about three or four and to appoint within a month.



Unilever’s global agency of record is Burson-Marsteller, whose brief so

far has included an element of public affairs. B-M will automatically

have a place on the pitch list.



The move follows the appointment last year of Cliff Grantham as

Unilever’s first dedicated government relations head (PR Week, 22 May

1998). The selected agency will report to Grantham.



The public affairs brief involves raising Unilever’s profile within

government and among trade bodies, non-governmental organisations and

industry bodies like the Confederation of British Industry.



Policy areas on Unilever’s public affairs agenda include food, the

environment and competition.



Unilever’s main UK companies are: Lever Brothers, which makes products

including Persil; Van Den Bergh Foods, whose brands include Flora

margarine, Coleman’s of Norwich and PG Tips; and Elida Faberge, which

manufactures beauty products including Sure deodorant.



The firm is jointly headquartered in London and Rotterdam. Last year it

registered a pounds 33.5 billion turnover, making it the world’s second

largest consumer goods business after Philip Morris.



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