DIARY: Sweet smell of English success is distinctly rosy

‘The colour white will be lucky for 11 men in short trousers and the letters ‘b-e-e-r’ will be significant. There will be happiness, and much tabloid hyperbole, throughout the land, and England will win four-one.’

‘The colour white will be lucky for 11 men in short trousers and the

letters ‘b-e-e-r’ will be significant. There will be happiness, and much

tabloid hyperbole, throughout the land, and England will win four-one.’



So, in a manner of speaking, prophesied Mystic Duncan, better known as

Ketchum London’s Duncan Andrews, before our boys’ historic victory

against Holland.



Overhearing Andrews’ prediction, Jerry Olszewski, American MD of Ketchum

PR Europe, said scornfully: ‘If that happens, I will scatter a trail of

rose petals before you and kneel at your feet.’ The rest, as our photo,

with a smirking Andrews on the right, shows, and as the Ketchum cleaner

will testify, is history.



‘He had promised to carry me over the petals but, I’m a bit like Gazza

and he didn’t want to put his back out,’ a still-fragrant Andrews tells

me.



With Andrews’ seer-like prowess coming out so soon after I revealed that

Tobacco Manufacturers’ Association spokesman, Clive Turner, had

successfully predicted the 1966 World Cup Final score (PR Week, 7 June),

the question must be: are they in the wrong jobs?



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.