‘The colour white will be lucky for 11 men in short trousers and the
letters ‘b-e-e-r’ will be significant. There will be happiness, and much
tabloid hyperbole, throughout the land, and England will win four-one.’
So, in a manner of speaking, prophesied Mystic Duncan, better known as
Ketchum London’s Duncan Andrews, before our boys’ historic victory
Overhearing Andrews’ prediction, Jerry Olszewski, American MD of Ketchum
PR Europe, said scornfully: ‘If that happens, I will scatter a trail of
rose petals before you and kneel at your feet.’ The rest, as our photo,
with a smirking Andrews on the right, shows, and as the Ketchum cleaner
will testify, is history.
‘He had promised to carry me over the petals but, I’m a bit like Gazza
and he didn’t want to put his back out,’ a still-fragrant Andrews tells
With Andrews’ seer-like prowess coming out so soon after I revealed that
Tobacco Manufacturers’ Association spokesman, Clive Turner, had
successfully predicted the 1966 World Cup Final score (PR Week, 7 June),
the question must be: are they in the wrong jobs?