TOP 50 HI-TECH PR: Booming trade gives net gains

The fear of new technology is abating and the Internet is gaining credibility among both general and corporate audiences. It all augurs well for hi-tech specialists as this year’s league table figures show.

The fear of new technology is abating and the Internet is gaining

credibility among both general and corporate audiences. It all augurs

well for hi-tech specialists as this year’s league table figures show.



In the annals of public relations history, 1995 may well go down as the

Year of the Internet - not to mention the demystification of the hi-tech

industry - as consumers laid claim to new technology and specialists

found themselves introducing bewildering advances in computing and

telecommunications to a whole new set of audiences.



The consumer boom has made itself felt across the industry. Entries to

the 1996 PR Week hi-tech league table revealed a continued and

substantial growth within the hi-tech sector, with both specialist and

generalist agencies putting on a significant amount of new business -

pushing up the entry level fee income to the top hi-tech league by

pounds 70,000 on last year to around pounds 240,000.



Text 100 managed to hold on to the number one hi-tech spot with an

increase in fee income to pounds 4.6 million, while A Plus moved into

second place overtaking Shandwick. Shandwick, however, stole a march on

the agencies handling the various strands of Digital’s business by

securing a global agency deal with the company in December, in some

cases reversing its fortunes with accounts it had lost only months

earlier.



Generalist agency Hill & Knowlton positively raced up the league table

moving from number 17 to 7 with an increase in fee income from pounds

503,400 to pounds 1,209,400 - hi-tech activity now accounting for around

10 per cent of its overall income of pounds 12 million.



Ogilvy Adams & Rinehart also shot up the league table from number 47 to

number 19 as the impact of international IBM business made itself felt

in the 1995 figures. OA&R was appointed to co-ordinate European, Middle

Eastern and African PR across over 30 countries at the end of 1994, a

move which increased its hi-tech fee income from pounds 180,480 to

pounds 646,000 last year. Other impressive performances came from The

Reputation Managers and The Weber Group Europe which reported a 112 per

cent growth in fee income to pounds 1,013,668.



As the telecommunications and information technology sectors converged,

there was an increasing focus on Internet business. No longer the sole

preserve of techies and anoraks, the Internet supposedly became the

playground for the cool and the hip, established players and a very

large number of start-up companies. Compuserve hired A Plus to help

maintain its UK growth of 10,000 new subscribers a week. Marbles was

taken on to spearhead the launch of Internet software company Netscape

into northern Europe, while Text 100 tended to Microsoft’s developing

Internet strategy.



1995 was also marked by an increasing emphasis on the targeting of non-

technical audiences. PCs became a more desirable commodity than ever,

as the market shrank, and companies unrolled their sparkling consumer

campaigns. While generalist agencies such as Hill & Knowlton and Harvard

exploited the increasing client requirement for a broader portfolio of

public relations skills and audience targeting, hi-tech specialists such

as GBC broke out of their niche, establishing themselves as full

service operators.



A domino effect boom in business for consumer software manufacturers was

led by Bill Gates’ Microsoft. Apart from boosting Text 100’s project

work, the launch of Windows ’95 had great significance for the whole of

the hi-tech industry. Dubbed a ‘lifestyle product’ Windows ’95 even made

its way into the pages of the Sun and the Star.



Client conflict led to a number of high-profile account moves with lead

hi-tech agencies forced to make a choice between big name client

options.



Text 100 resigned its long-held Compaq account in February last year,

when arch rival IBM hired the agency -along with Charles Barker - to

handle its pounds 1 million account. There then followed a lucrative

game of musical chairs between agencies and clients as Compaq moved to

Firefly, forcing the agency to ditch conflicting client Apple. This

loose end was tied up by start-up consumer tech company Bite, formed

specially by Text’s ex-international director Matthew Ravden, to take on

the Apple account.



Bite promptly won another Firefly customer, Oracle, following a change

of management at the database maker and inventor of the network computer

concept. Although Text is a majority shareholder in Bite, it is

operating as an entirely separate company, and heading for a pounds

500,000 first-year fee income.



The communication of consistent global messages also became a crucial

concern for a growing number of agencies as hi-tech companies sprawled

across the continent and European and worldwide networks continue to

develop. Text 100 opened branches in Seattle, South Africa, Holland and

Sweden and A Plus established Euro Plus partners in South Africa and the

United Arab Emirates.



However, start-up company Banner PR proved that you don’t need a network

in order to become a European hi-tech specialist. Formed by two ex-A

Plus employees, the agency started with no customers. It went into

profit in its first year, with a distinctly European bias to its client

base. Its multilingual staff are based in London but make the most of

the phone and e-mail.



Such is the steady march of technology.



Key to Movers; CL = Climber; FA = Faller; NC = No Change; NE = New Entry



NC 1 Text 100 pounds 4,615,500



Last year saw a change at the helm at Text 100 when Tim Dyson moved to

Seattle (home of Microsoft) to set up a new US office and former client

services director Katie Kemp took over as managing director. The launch

of Microsoft’s Windows ’95 product placed Text 100 firmly at the centre

of some of the most high-profile hi-tech PR activity of the year.



‘It was without a doubt the biggest PR launch in the whole industry,’

says international marketing director Andy West. ‘ It was enormous, and

it reflects a trend in hi-tech that the audience is no longer comprised

of bearded, sandal-footed techies and corporate users.’



The company’s account with Rank Xerox also doubled in value, with Text

reporting to various US divisions, co-ordinating the company’s agencies

in Europe, and advising it on international corporate PR strategy. Intel

ceased to be a client as it created an internal PR unit and Text is

looking for a replacement client in the electronic sector.



In the last 18 months, the company also opened fully-owned branches in

South Africa, Seattle, Holland, and Sweden. It has also announced a

commitment to open an office in New Delhi in September.



‘It is our goal to have Text 100 offices in every major European

commercial centre by August 1997,’ says West. ‘It will be a true pan-

European network.’ The plan certainly involves opening Madrid and Milan

offices, and possibly also in Zurich, Brussels, and Barcelona. Earlier

this month, Text launched a new visual identity, intended to reflect its

ambitious growth plans into new geographical markets and service areas.



CL 2 A Plus pounds 3,354,039



Pulling in IBM’s account at the beginning of the year made 1995 for A

Plus. ‘They are the sort of size of client we will increasingly

represent,’ says director Jonathan Simnett.



A Plus handles a large component of IBM’s marketing communications in

the UK, working alongside Charles Barker and co-ordinating agency Ogilvy

Adams and Rinehart, and is the lead agency for a number of business

units within the EMEA network.



Other high-profile client gains included Compuserve and Electronic Arts,

the UK-based computer games maker. The agency was required by IBM to

ditch long-standing client Compaq, and the last year has seen the agency

shed a number of smaller accounts.



A Plus expanded the Euro Plus network with new partners in South Africa

and United Arab Emirates, and has its eye set on the Far East. Playing a

crucial part in this expansion will be its tie-up this year with

Omnicom, which will direct it at first towards Hong Kong.



Omnicom group director Neil Backwith (who is based principally with

Countrywide) joined the A Plus team of directors, as founder John

Aeberhard left in March 1996.



‘A Plus has always been run by the people who own the business,’ says

Simnett. ‘The four main directors will remain in control but we will

also have the opportunity to get fresh ideas through our relationship

with Omnicom.’



FA 3 Shandwick pounds 3,140,200



The hi-tech sector turned in growth of about 20 per cent for Shandwick,

in a year when overall fee income dropped by five per cent.



‘I’m pretty pleased,’ says UK managing director Colin Trusler. ‘It’s not

just the percentage but the scale of the growth. It would be hard for me

to find another sector that’s grown so well, and it has a high

international content which is attractive to us as an international

company.’



The top gain of 1995 - contributing significantly to the overall

increase - was two main business units of ICL Fujitsu, won by Shandwick

North, which has since opened a branch in Bracknell. Other gains were

new client Global One and significant growth in work for Orange and

Samsung.



1996 has seen feverish activity including setting up the global account

with Digital, won last December. Recruiting staff has continued up to

the last minute. ‘It’s a very big relationship for us and them, and the

scale of this means the first thing you have to do is put the

infrastructure in place,’ explains Trusler. European head of the

Digital account is Shandwick Communications director Mark Herford.



Shandwick Interactive, the web site design and development company, has

also quietly started work, completing a site for Westminster City

Council, and is rumoured to be working on a site for Shell.



CL 5 Argyll Consultancies pounds 1,262,877



1995 saw an increase in hi-tech fee income from pounds 998,343 to pounds

1.3 million, with almost half of Argyll’s hi-tech fee income brought in

by Arrow, which enjoyed 70 per cent growth in 1995. Arrow managing

director Ken Deeks believes the key to their success has been the

incentive and motivation generated by chief executive Crispin Manners’

policy of letting the separate parts of the business stand on their own

feet. ‘In this way we have the energy, excitement and enthusiasm of a

small agency, but with the support of a larger group,’ he says. ‘Clients

like it, and because we’re a large group we can recruit ahead of winning

work.’



Major win of 1995 was Digital’s server business, from Shandwick, which

Shandwick has now recaptured through its global deal. Other wins of 1995

included Motorola’s computer group, software companies Maxm and

Compsoft, and distributor IDN. Within Globalink, Fitzgerald

Communications in Boston has emerged as the network’s main associate on

the US east coast providing crucial US business links. On the west

coast, Globalink has several associates, but no one has emerged as the

dominant partner.



Manners has set optimistic growth targets for the group as a whole in

1996. These include faster growth in Argyll PR, under managing director

Sally Costerton and a focus on growing business with existing clients

within Arrow Public Relations. A new outsourced marketing direction

division was also set up at the beginning of the year headed up by group

deputy managing director Stephen Martin.



FA 6 Firefly pounds 1,250,362



1995 was a year of change for Firefly, beginning with a major account

win in the form of Compaq, after the account was resigned by A Plus.

Firefly, in turn, was forced to ditch competitor Apple before taking on

the business.



Rather less willingly, Firefly also lost database maker Oracle after a

change of management. Other new client wins in 1995 included leading

Internet provider PSINet. The agency also established a specialist

telecoms division after pulling in business from Maxat, part of the

French Telecoms group and COLT (City of London Telecommunications).



In the first six months of 1996, the agency has also been appointed as

lead international agency for global network services company SITA, and

pulled in business from the SIMA group and networking company Cisco

Systems.



Firefly is particularly strong in new media, notably the web. Projects

in 1995 included a consumer campaign to launch Conde Nast’s (GQ) web

site, and this year the agency worked with United Distillers to produce

an interactive game-based web site (http://www.dewars.co.uk).



Putting its money where its mouth is, Firefly is also setting up an

Intranet site to support its international network of agencies,

Fireworks, expected to go live in July. The network already covers much

of Europe, east and west coasts of the US, and Australia. Deals to add

the Netherlands, Hong Kong and Singapore are expected.



Although a small percentage of new Firefly clients are outside the hi-

tech sector (such as publisher VNU and the Central London TEC),

director Mark Mellor sees Firefly’s future as a consumer and business

technology agency, with a growing emphasis on the consumer aspect.



‘This year we will be focusing on what we can do for our existing

clients,’ says Mellor. ‘The challenge is finding the right people. In

hi-tech you need a depth of knowledge, and we will be continuing to

build up skills in the IT area.’



CL 7 Hill and Knowlton pounds 1,209,400



Hill and Knowlton’s Information Industries Practice doubled in size

under directorship of Giles Fraser who joined the agency from Logica in

March 1995. New account wins in 1995 included corporate and consumer PR

for Gateway 2000 (PCs) in the UK and northern Europe, and Motorola’s

global communications programme for its smart card product, developed

and run from Scotland. Other pan-European business included Oracle

Europe (run by H&K’s Netherlands office).



The company also grew European-wide accounts for major clients including

communications company EDS Europe and global data networking 3Com.



The agency is also expected to reap between pounds 2 and pounds 3

million a year from the mobile satellite communications service ICO

Global Communications account which was pulled in by parent company WPP

in May this year. A Hill and Knowlton team has joined Star

Communications, an integrated virtual agency set up by WPP to service

the account.



‘There is a growing importance of consistency of delivery at

international level... companies are looking for a broader span of

skills and to build stronger partnerships with their agencies. The hi-

tech marketplace is realising the importance of branding increasingly as

product reaches the board room and the high street,’ says Fraser.



October 1995 also saw Hill and Knowlton investing pounds 300,000 in

producing a raft of Internet PR services including the setting up of an

agency web site and an Internet monitoring and crisis management system.

The agency also offers Internet marketing communications, management

awareness and skills training.



CL 10 The Weber Group Europe pounds 1,013,668



Growth in the UK in the order of 112 per cent for the ‘agency which

serves the information economy’ parallels the success of Weber Group in

the US. The US parent, based in Boston and Palo Alto, is also working

its way up the teens in the O’Dwyer’s PR league table.



‘It’s actually good fun to grow,’ says managing director Greg

Levendusky. ‘We are very decentralised, and we like to give as much

responsibility to people as they want and can handle.’



The Europe office is also a beneficiary of client wins in the States. A

large portion of its clients are jointly held with the US offices,

positioned in young, rapid growth markets. New clients wins in 1995

included Internet trading company Open Market, the video editing

offshoot of Data Translation Media 100 and IT mergers and acquisition

consultant Broadview Associates. Account wins this year including

Internet Yellow Pages firm McKinley. However, Levendusky says that he

anticipates losing Digital’s multi-vendor customer services business

(MCS) and its components and peripherals business to Shandwick before

the end of the year.



Weber Group manages European projects through a network of affiliate

agencies in eight European countries. Its medium-term plan is to buy or

take a stake in some of these. The agency is also recruiting staff in

London for its Thunderhouse new media consultancy, having used the

resources of the US office for some clients.



FA 16 Roger Staton Associates pounds 681,298



Organic growth boosted Roger Staton Associates, following the relocation

of its offices from Wokingham to Marlow. ‘With hindsight I can see that

1994 was a bad year for us, during our relocation. In 1995 we’re back on

track,’ says managing director Roger Staton. Some 60 per cent of

Staton’s turnover is in the telecoms sector. Major telecoms clients

include Swedish telecoms giant Ericsson and Tellabs (telephone network

infrastructure).



The agency’s two other main sectors are industry and technology, with

clients like Swiss-Swedish engineering conglomerate Asea Brown Boveri

(ABB) and video conferencing company PictureTel. The agency’s pool of

technical expertise plus a strong marketing slant has enabled it to

build its international business with about half the agency’s income now

coming from outside the UK. ‘For quite a few clients we are not just

handling PR but marketing work, such as brochures and marketing guides

for the worldwide sales force. When clients realise we really understand

their products they tend to tap into that in a number of ways,’ says

Staton.



FA 17 The Reputation Managers pounds 673,412



Milton-Keynes based TRM almost doubled its hi-tech fee income from

pounds 377,718 in 1994 to pounds 673,412 in 1995 - now accounting for 40

per cent of its overall fee income.



‘Most growth has come from increased activity with existing clients in

the IT sector, including US corporation Comdisco (disaster recovery) and

ITNet, a facilities management outsourcing company, which stayed with

TRM after a management buyout in November.



Earlier this year the company also pulled in US-based Micropolis, which

makes super gigabyte hard disks, for which TRM has launched a cross-

European product campaign.



‘Pan-European work is relatively new to us, but I hope one or two

existing clients will be doing more work of this sort,’ says managing

director Stella Hitner. ‘It is not very big, but growing. US clients in

particular ask that we cover Europe, and especially those in the IT

sector.’



TRM grew to 30 staff last year and added a new director to its team,

Jonathan Hemus. ‘The challenge for PR consultancies is getting good

management skills,’ Hitner explains. A TRM accountability survey found

many companies first wanted their PRs to understand business generally,

marketing in particular, and then public relations.



CL 18 Daniel J Edelman pounds 668,655



‘The focus at Edelman to develop an international technology team has

paid dividends. We have been taking away business from organisations

that don’t have this international network.’ says Tari Hibbitt who

joined Edelman from Rowland in December 1995 as managing director of

Edelman Business and Technology Europe, a role she combines with being

deputy managing director of the UK company.



Examples of international work included a project to promote joint

venture Hughes Olivetti Telecom which specialises in satellite data

distribution which promises to speed up business access to the Internet.



New clients brought on board in 1995 and 1996 include personal

communications solutions company TPS, the financial systems group of

NCR, telecom equipment provider DSC Communications and TeamWARE, a new

work group solutions company hived off from ICL Fujitsu.



The past 18 months has been confirmation for Hibbitt of the trend

towards managing communications at an international level. She also sees

a growing role for broad service agencies as IT companies developing

their brand image for customers other than the traditional techie.



‘Having been in the hi-tech sector for ten years, I have to say the last

year or so has been the most exciting,’ says Hibbitt. ‘A lot of

companies are coming to us for work.’



CL 19 Ogilvy Adams and Rinehart pounds 646,000



OA&R has sailed up the hi-tech league table on the back of two major

client gains, IBM and National Semiconductor, both won in late 1994. The

company as a whole turned around its poor performance in 1994, and

returned to profit. An increase of hi-tech income from pounds 180,480 in

1994 to pounds 646,000 last year pushed the agency from 47th position to

number 19, in a year when the company dropped out of the new business

race while concentrating on accounts won in 1994. As strategy

consultants to IBM in its Europe, Middle East, and Africa region, it was

appointed by IBM’s Joerg Winkelmann to manage a tailor-made IBM network,

and sub-contracted work to agencies in 34 countries. Winkelmann since

picked up PR Week’s European Communicator Award for welding IBM’s PR

activities together.



OA&R’s role with National Semiconductor is also trans-national,

encompassing Europe. National Semiconductor’s chips are, for example,

used in the new Boeing 777. Its corporate positioning programme called

Moving and Shaping, aims to educate the business press about National

Semiconductor’s corporate strategy.



Corporate PR continues to be a company strength, with both these clients

employing OA&R for strategy consultancy and corporate positioning. MD

Fiona Driscoll says being able to demonstrate specialisation in a sector

is important to clients, and hi-tech is a key area for the company. ‘The

financial services sector is coming back, and the technology sectors we

have been looking hard at. We are actively looking at other technology-

based areas to expand in.’



CL 21 Berkeley PR pounds 582,257



Growth stemmed from a change of emphasis at the Reading-based hi-tech

agency, according to managing director Chris Hewitt. In May 1995, the

agency set up a new subsidiary Catalyst Comm-unications, specialising in

science PR, and smaller hi-tech accounts headed up by MD John Waite.



Client gains for Berkeley included Epson, Digital PCs (taken from

Shandwick), Dunn and Bradstreet, Ricoh, and Bell and Howell. Berkeley’s

account with Wyse Technology went pan-European. Berkeley is opening

offices in Munich and Paris, an Italian office is expected shortly, and

possible additions in Spain, Holland, and Scandinavia.



Pan-European work is based in the Reading office at the moment. However,

an international presence is seen by Hewitt as a prerequisite for

getting on the pitch-list of large IT organisations, where Berkeley is

once again looking for new work.



FA 29 Grayling Group pounds 492,861



Grayling built on the previous year’s restructuring and returned to

profit as every part of the business experienced growth. Sister company

and public affairs specialist Westminster Strategy, which jointly

handles European satellite broadcasting corporation Eutelsat, also

underwent restructuring in 1995.



After spending much of 1995 talking to prospective client Scitor,

Grayling finally secured the corporate networking company’s account last

month, across the UK, France, Germany, Netherlands and Switzerland, with

plans to move into Spain and Italy by the end of the year. Other wins

include IT consultancies James Martin and International Data Security,

and work for cable satellite operator Nethold.



Newly-appointed director in charge of the technology division Robert

Fenner aims to expand the hi-tech client base. ‘I would like to see us

working for a major hardware company, and obviously communications in

general is a growing area which we will be looking to expand in,’ he

says.



According to Grayling managing director Nigel Kennedy, the full service

offering of Grayling is essential to many technology clients. For

example Scitor, which operates in vertical markets and needs broad

experience with a range of special skills, and experience in vertical

sectors such as financial services and oil and petrochemical.



FA 38 GBC pounds 360,121



1995 saw GBC breaking out of its established hi-tech niche with the

establishment of a new consumer division in June 1995. Although hi-tech

no longer dominates its business, the company does maintain a strong

footing in the hi-tech sector with business now accounting for around 39

per cent of its pounds 923,387 fee income.



GBC survived existing Internet client Unipalm Pipex’s merger, to form

Uunet Pipex. It also retained the UK media relations business for France

Telecom following the company’s merger with Deutsche Telekom and US

telecoms operation Sprint to form Global One.



New accounts included Digital’s networks business, Computer Associates,

Data General, and more recently the IT services subsidiary of Phillips,

Origin. ‘The way I see the hi-tech sector moving in the next 12 months,’

says founder partner Jill Coomber, ‘is that it will become more

consumer-oriented. Although I think the consumer angle has been

overrated in terms of its significance.’



NE 39 Buffalo Communications pounds 332,164



The Buffalo roller coaster is reportedly on the rise again, after a bad

patch in 1994-95.The company’s main loss of 1995 was drastically reduced

work for ICL Fujitsu, as the computer giant cut a number of agencies’

work. 1996 started little better, as it lost its account with Phonelink,

the Tel-Me on-line information services provider whose launch the agency

handled in May 1994.



Some pan-European account wins for US clients offered hope, however,

including Brio Technology (a data warehousing company) and this year

Vantive (customer support software). Buffalo also secured an account

with ICL’s High Performance Systems division. Plus the agency launched

the TSB’s PC-banking product.



Buffalo’s experience of putting together a European network for IBM’s

Ambra computer range some years ago, has led it to a different approach

to new work. It is running its pan-European campaigns from the London

office, making use of its staff’s range of European language skills.



‘This saves our clients fees and a considerable amount of management

time,’ explains managing director Nick Horley. The agency is hopeful

that a number of prospective pan-European projects will mark the

continuation of a successful European specialisation.



------------------------------------------------------------------------

Top Hi-Tech Consultancies 1-20 (part one)

------------------------------------------------------------------------

Rank Company                      UK healthcare  % overall   Total UK

                                      income      income     PR income

 1   Text 100                        4,615,500      100       4,615,500

 2   A Plus Group                    3,354,039       97       3,457,772

 3   Shandwick                       3,140,200       14      22,430,000

 4   Harvard Public Relations        1,792,800       60       2,988,000

 5   Argyll Consultancies            1,262,877       81       1,559,108

 6   Firefly                         1,250,362       95       1,316,171

 7   Hill & Knowlton                 1,209,400       10      12,094,000

 8   PA Consulting Group*            1,052,436       68       1,547,700

 9   AD Communications               1,029,619      100       1,029,619

10   Weber Group Europe              1,013,668      100       1,013,668

11   Strategic Alliance              1,013,531      100       1,013,531

12   Noiseworks                        882,506      100         882,506

13   DPA Corporate Communications      802,124      100         802,124

14   Profile PR                        720,000      100         720,000

15   Citigate Technology               695,000      100         695,000

16   Roger Staton Associates           681,298      100         681,298

17   The Reputation Managers           673,412       40       1,683,529

18   Daniel J Edelman                  668,655       16       4,179,093

19   Ogilvy Adams & Rinehart           646,000       38       1,700,000

20   Bogard Communications             601,600       80         752,000

------------------------------------------------------------------------



------------------------------------------------------------------------

Top Hi-Tech Consultancies 1-20 (part two)

------------------------------------------------------------------------

Rank Company                       Staff   Agency type

 1   Text 100                        79    Hi-tech

 2   A Plus Group                    62    Hi-tech, business-to-business

 3   Shandwick                      391    Full service

 4   Harvard Public Relations        48    Business-to-business

 5   Argyll Consultancies            30    Hi-tech, business-to-business

 6   Firefly                         34    Hi-tech, business-to-business

 7   Hill & Knowlton                189    Full service

 8   PA Consulting Group*            12    Hi-tech, internal

                                           communications

 9   AD Communications               16    Full service

10   Weber Group Europe              17    Hi-tech

11   Strategic Alliance              16    Hi-tech

12   Noiseworks                      17    Hi-tech

13   DPA Corporate Communications    15    Hi-tech

14   Profile PR                      13    Hi-tech

15   Citigate Technology             10    Hi-tech

16   Roger Staton Associates         11    Hi-tech

17   The Reputation Managers         26    Business-to-business

18   Daniel J Edelman                60    Full service with hi-tech

                                           division

19   Ogilvy Adams & Rinehart         26    Full service

20   Bogard Communications           14    Hi-tech, business-to-business

------------------------------------------------------------------------



------------------------------------------------------------------------

Top Hi-Tech Consultancies 21-50

------------------------------------------------------------------------

Rank Company                     UK healthcare   % overall   Total UK

                                     income       income     PR income

21   Berkeley PR                    582,257         100        582,257

22   Lewis Communications           573,895         100        573,895

23   Charles Barker                 545,227          10      5,452,267

24   Leading Edge Communications    537,120          90        596,800

25   Insight Group                  536,875         100        536,875

26   Scope Communications           507,209          19      2,669,521

27   Key Communications             497,150          15      3,314,332

28   Fleishman-Hillard UK           494,223          22      2,246,466

29   Grayling Group                 492,861          10      4,928,609

30   Mathieu Thomas/Herald          491,632          44      1,117,346

31   Sheldon Communications         470,400          60        784,000

32   Ketchum Public Relations       419,541          36      1,165,392

33   Rowland Company                418,835          12      3,490,294

34   Words etc                      417,173         100        417,173

35   CompanyCare                    381,440          45        847,644

36   Spec Communications            376,676          65        579,502

37   Euro RSCG International        365,280           6      6,087,997

38   GBC                            360,121          39        923,387

39   Buffalo Communications         332,164          94        353,366

40   Infopress                      320,000          20      1,600,000

41   European Marketing Consultants 305,423          65        469,881

42   Landmark Corporate             304,349          40        760,873

43   Kinross & Render               299,758          46        651,647

44   The Edge Partnership           297,367         100        297,367

45   Systems Publicity              296,744          40        741,861

46   Portfolio                      291,519          81        359,900

47   John Brace and Associates      278,724          91        306,290

48   Bourne River PR                265,225         100        265,225

49   Ludgate                        261,257           5      5,225,132

50   Icas PR                        239,284          20      1,196,418

------------------------------------------------------------------------



------------------------------------------------------------------------

Top Hi-Tech Consultancies 21-50 (part two)

------------------------------------------------------------------------

Rank Company                        Staff  Agency type


21   Berkeley PR                      18   Hi-tech

22   Lewis Communications             16   Hi-tech, business-to-business

23   Charles Barker                   75   Full service

24   Leading Edge Communications      14   Hi-tech, business-to-business

25   Insight Group                    12   Hi-tech

26   Scope Communications             49   Full service

27   Key Communications               49   Full service

28   Fleishman-Hillard UK             32   Full service

29   Grayling Group                   85   Full service with hi-tech

                                           division

30   Mathieu Thomas/Herald            20   Full service

31   Sheldon Communications           16   Hi-tech, business-to-

                                           business, corp

32   Ketchum Public Relations         23   Full service

33   Rowland Company                  63   Full service

34   Words etc                        15   Hi-tech

35   CompanyCare                      19   Full service

36   Spec Communications              12   Business-to-business, hi-tech

37   Euro RSCG International         132   Full service

38   GBC                              20   Consumer, hi-tech

39   Buffalo Communications           19   Hi-tech, business-to-business

40   Infopress                        27   Full service

41   European Marketing Consultants   11   Business-to-business, hi-tech

42   Landmark Corporate               10   Corporate, business-to-

                                           business

43   Kinross & Render                 17   Hi-tech, business-to-business

44   The Edge Partnership              8   Hi-tech

45   Systems Publicity                14   Full service

46   Portfolio                         8   Hi-tech, business-to-business

47   John Brace and Associates         5   Hi-tech, business-to-business

48   Bourne River PR                  13   Hi-tech

49   Ludgate                          58   Full service

50   Icas PR                          26   Corp, Hi-tech, Bus-to-bus

------------------------------------------------------------------------



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