David Cameron dubbed victor after Nick Clegg loses his sparkle in third debate

David Cameron was dubbed the 'clear victor' after the last of the three TV debates, while Nick Clegg 'lacked sparkle'.

Dubbed election debate victor: David Cameron
Dubbed election debate victor: David Cameron

A combined series of snap polls after the debate cited by The Daily Telegraph declared Cameron as the victor on 38 per cent, Liberal Democrat leader Clegg on 32 per cent, while Gordon Brown came last with 26 per cent.
 
Shout Communications director Catherine Bayfield said that Cameron gave his strongest performance while Clegg ‘lacked the sparkle of previous performances'.
 
Bayfield said: ‘All the leaders were much more scripted and on message. Their responses were more like mini-manifestos. No-one wanted to take any risks and from the viewer's perspective they frustratingly all used the politician's favourite trick of ignoring the question which left the debate feeling lacklustre.'
 
Tory-supporting PRCA director general Francis Ingham agreed that it was Cameron's strongest performance to date.
 
‘Not perfect, but definitely better than Clegg or Brown, and the momentum is now his in the final week. He looked prime ministerial, and had the right level of controlled passion.'
 
Ingham added that if Cameron won the election, this debate and ‘Bigot Wednesday' would be seen as his turning points.
 
Forthcoming London Fire and Emergency Planning Authority head of comms Richard Stokoe – a Lib Dem supporter - said that Brown and Cameron had adjusted their delivery style to that of Clegg.
 
‘The credit goes to his back room team of Jonny Oates and Chris Fox for spending days fighting to make sure that there was a third plinth on that stage. In political PR terms it has transformed Westminster politics into a truly three-party system for the first time ever,' added Stokoe.
 
Labour-supporting Weber Shandwick head of corporate and public affairs Jo-Ann Robertson said it was the best debate of the three for Brown.
 
‘He was relaxed and confident with a clear and consistent message. It is always tough for the incumbent when you have been in power for 13 years, but Brown managed to get the right balance between attacking the opposition and promoting Labour's agenda for a fourth term.'

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