MEDIA: PROFILE; Granada’s pilot of the airwaves

When the Granada and British Sky Broadcasting joint venture Granada Sky Broadcasting (GSB) launches its seven cable and satellite channels on 1 October, the programming will carry the stamp of Dianne Nelmes.

When the Granada and British Sky Broadcasting joint venture Granada Sky

Broadcasting (GSB) launches its seven cable and satellite channels on 1

October, the programming will carry the stamp of Dianne Nelmes.



Best-known as the woman behind Granada’s highly successful morning

magazine This Morning, Nelmes has taken the post of director of

programmes for GSB and controller of Lifestyle programmes for Granada

TV. She will create the five GSB Good Life channels - Health and Beauty,

Home and Garden, Food and Wine, Granada High Street - and co-ordinate

production for the repeats channel Granada Gold Plus and Granada Men and

Motoring.



If this isn’t enough to keep her busy she will continue to have overall

control for This Morning - taking the post of executive producer when it

moves from Manchester to London later this year - and lifestyle features

for Granada TV. It will give her the opportunity to bridge her two areas

of expertise - factual programming and entertainment - which she has

flitted between in her broadcasting career by producing factual

entertainment. Nelmes, 44, was controller of factual programmes at

Granada until January this year when she moved into her current role.



‘I feel more at home in factual programming as that’s where my roots

are but I think I can bridge the role with factual entertainment,’ she

says.



Brought up in Sunningdale, Berkshire and educated at a girls’ grammar

school, Nelmes kicked off her career as a graduate trainee with Thomson

Regional Newspapers on the Evening Echo in Hemel Hempstead and later

joined the Journal in Newcastle. She had a spell with the BBC in

Newcastle before joining Granada in 1983 as news editor for local news

programme Granada Tonight and later as a reporter on World in Action.



After returning to the BBC as producer/director of Brass Tacks between

1986 and 1988, she returned to Granada to launch This Morning. On the

back of her success with This Morning, Nelmes was made executive

producer, entertainment and launched You’ve Been Framed, Stars In Their

Eyes and the crime drama series In Suspicious Circumstances.



She was made executive producer of World in Action in 1992 and halted

its ratings slide. A year later she was named head of factual programmes

and, in 1994, controller of all factual programmes. But despite her

impressive CV, Nelmes admits the latest move is a scary one.



‘I veer between huge excitement and huge fear,’ she says. ‘It’s quite

terrifying as the budgets will be very small and I’ll be producing in a

very different way. The scary part is delivering the amount of

programmes on the money.’



Nelmes admits that taking the job is reminiscent of leaving factual

programmes at the BBC to launch This Morning - her colleagues thought

her career would be ruined.



‘It’s terrifying starting something from scratch without an audience,’

she says.



She is, however, confident that she can make a success of it, saying: ‘I

feel it’s the future of TV and I keep thinking if I can just play with

some of the toys and have a crack at it we can make it work. I have a

few tricks up my sleeve.’



HIGHLIGHTS



1983 News editor Granada Tonight

1986 Re-joined Granada to launch This Morning

1996 Director of programmes, Granada Sky Broadcasting and controller of

lifestyle programmes, Granada TV



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