NEWS: DPA to put Sun Microsystems back on the map

US computer giant Sun Microsystems has hired hi-tech agency DPA to handle its public relations in the UK after Noiseworks unexpectedly quit the pounds 200,000 fee account earlier this month (PR Week, 7 June).

US computer giant Sun Microsystems has hired hi-tech agency DPA to

handle its public relations in the UK after Noiseworks unexpectedly quit

the pounds 200,000 fee account earlier this month (PR Week, 7 June).



The appointment, which was confirmed on Monday, followed a three-way

pitch between DPA, Bite and Nelson Bostock last week.



DPA managing director Jean Gomes explained that the agency would

continue to work to the brief previously handled by Noiseworks.



This includes the promotion of Sun Microsystems’ successful Java

programming language - used to access web sites on the Internet.



The company is also keen to boost its position in the workstation and

server markets in the face of tough competition from rivals such as

Hewlett Packard and IBM. Last year Sun Microsystems saw its share of the

workstation market fall from 38 per cent to 35 per cent.



The PR campaign will be media relations-led and will target the

national press, business media and trade and technical publications.



‘We are going to take the image of Sun Microsystems forward at a

corporate level and help people to understand their position across the

board,’ said Gomes.



‘We don’t want Java to be seen as the only thing that they do, even

though it’s the sexiest area at the moment.’



The three-strong account team will report to Sun Microsystems’ marketing

communications manager Louise Proddow and marketing director Martyn

Lambert.



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