Jimmy Choo launches social media 'shoe hunt' with FourSquare, Facebook and Twitter

Luxury accessory brand Jimmy Choo has launched a real-time 'shoe hunt' in the capital using social media platforms.

Social media savvy: Jimmy Choo
Social media savvy: Jimmy Choo

The campaign will see a pair of trainers from the new Jimmy Choo range 'check in' online at fashionable hot spots around London by sending real-time updates via FourSquare, Facebook and Twitter.

Brand enthusiasts will then have several minutes to track them down and get to the location, using social networking sites' geolocation technology in order to win the shoes in their size.

The concept was created in conjunction with social media agency FreshNetworks and is the first time the brand has employed social media to engage with its audience online and offline simultaneously.

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