NEWS: LT in the hunt for new communication chief

London Transport is looking for a head of marketing communications to put its in-house department back on the rails.

London Transport is looking for a head of marketing communications to

put its in-house department back on the rails.



The company intends to combine the roles of its former heads of public

affairs and advertising and publicity.



The former head of public affairs, Ivor Godfrey Davies, left two weeks

ago and the head of advertising and publicity, Jean Harris, leaves in

August.



Reporting to marketing director Norman Cohen, the appointee will take

over a communications budget of pounds 10 million and receive a salary

of around pounds 55,000. The remit includes media relations, public

affairs, corporate advertising and customer information.



The successful candidate will manage external agencies and head a team

of 75. This includes media relations manager Philip Carter, corporate

relations manager Clarie Filby and passenger liaison manager Alan

Wetherell.



The retirement of LT’s last head of communications Neil Garrie in July

1995 signalled a year of restructuring, which saw virtually all the

corporation’s senior communicators move on. The shake-ups, compounded by

controversial staff assessments, led to rumours of low morale.



Cohen said: ‘The new person will lead the development of our total

communications mix. We want to let the public know what we’ve got to

offer.’



Analysis, p9



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